Ram to make 25 product announcements in next 18 months
Ram Is Back … Back in America's Motorsport … Ram Is Back in NASCAR
, June 8, 2025 /PRNewswire/ --
Ram returns to the NASCAR CRAFTSMAN Truck Series in 2026, after a 13-year break, as part of a powerful product launch cadence — 25 announcements in 18 months
Drive to NASCAR begins with a high-octane reveal of a new Ram 1500 concept race truck at Michigan International Speedway that includes a wild donut trailer
Ram brand celebrates the HEMI® V-8's historic comeback and return to NASCAR in "Ram-Demption" marketing campaign
Performance pickups are embedded in Ram's DNA: Ram 1500 RHO and TRX, Power Wagon and SRT10 Viper Truck
Ram will join the field for the 2026 NASCAR CRAFTSMAN Truck Series, ending a 13-year break. Today, the brand unveiled a new Ram 1500 concept race truck that previews the design for next year. Returning to the racetrack marks a major milestone, part of a pedal-to-the-metal drive for Ram that covers 25 product announcements over 18 months.
The news of Ram's return to NASCAR was officially announced by Tim Kuniskis, CEO of Ram brand, during a live NASCAR event at the Michigan International Speedway this weekend. Jaw-dropping moments included a Ram 550
Ram Will Unleash An Onslaught Of New Products Over The Next Two Years
Ram is coming off a disappointing sales year. The brand sold just 373,120 pickups in 2024. It was a 16 percent year-over-year decline. And the Ram Pickup fell from its customary top-three perch in American sales to No. 6 overall, behind the Toyota RAV4, Tesla Model Y and Honda CR-V crossovers.
Ram brought back former CEO and longtime Stellantis vet Tim Kuniskis to help reverse that decline. And he just announced a blitz of new product announcements starting June 8, 2025, that he hopes will revitalize the Ram brand.
Parent Corporation
Stellantis
Founded
2010
Headquarters
Auburn Hills, Michigan, U.S
Current CEO
Christine Feuell
Status
Active
Total Vehicles Sold In 2022
647,331
Ram CEO Declares 25 Announcements Are In Store Starting In June
There are no two ways about it; the Mopar logo has been in a weird spot. Recently introduced models appreciate the Ramcharger and Dodge Chargerare polarizing, to say the least, as was the decision to discontinue Hemi engines for Ram 1500 models. Things are taking an interesting turn, though, as Ram's CEO took to LinkedIn to share some news that happens to line up perfectly with leaked data claiming Hemi production is ramping up.
Parent Corporation
Stellantis
Founded
2010
Headquarters
Auburn Hills, Michigan, U.S
Current CEO
Mike Koval Jr.
Status
Active
Total Vehicles Sold In 2022
Ram sold 545,195 vehicles in 2022
Ram Hemi Models Potentially In Store
Stellantis
Tim Kuniskis, former CEO of Dodge, left his former role in 2024, just as the muscle motorcar tyrant took a maj
Ram Is Planning for 25 Product Announcements in the Next Two Years
Tim Kuniskis has big plans for Ram now that he's back at the helm, starting with the first of many scheduled announcements coming on June 8.
A LinkedIn post from Kuniskis states that Ram is planning for 25 product announcements over the next 18 months.
There are no clues within the post for what those announcements will hold, but we're confident we'll get new info on Ram's mid-size truck and the Hemi's return.
Tim Kuniskis gave it roughly one week after Carlos Tavares resigned as the CEO of Stellantis before he made his triumphant return to Ram. His return has been surrounded by abundant rumors concerning the revival of the Hemi, along with confirmation from Ram that it will re-enter the mid-size-truck market in 2027.
Now that Kuniskis is back at the helm, prepare for a flurry of activity from the automaker. According to Kuniskis himself, the fruits of Ram's labor will start to become public knowledge starting in early June. A LinkedIn post from Kuniskis explains that he returned to the brand with a clear goal in mind: "Build exciting trucks."
His post lays out a plan for a total of
Ram Boss Announces A Fast And Furious Onslaught Of New Models
Ram is about to start launching new vehicles at a rate we're not sure has ever happened before. The truck company is back under its old management, and with truck-loving and horsepower-chasing Tim Kuniskis in charge of the brand, things are finally beginning to look up for the maker of the Ram 1500.
Ram
Founded
2010
Founder
FCA
Headquarters
Auburn Hills, Michigan, USA
Owned By
Stellantis
Current CEO
Tim Kuniskis
Production Status
Available
In a post on LinkedIn, Kuniskis announced that Ram would be making 25 new product announcements over the next 18 months. This is a feverish pace, especially for a brand that currently offers, essentially, two models, depending